Engaging Millennials to Consume Smarter
Updated: Jan 27, 2019
Brevvie, the nation’s first provider of shared consumer product renting solutions for apartment communities, is deploying a pilot in Orange and LA counties. Partnering with multi-family property moguls Lyon Living and Invesco to bring innovative amenities to residents is the company's first step toward smarter consumption.
Designed for multi-family properties, the units resemble an oversized safe deposit box bank that is computer enabled, providing residents the opportunity to rent consumer goods and return them after use in the comfort of their own homes. This concept is the first of its kind, renting readily available products in a fully automated machine, conveniently located in common areas such as a mail room or parking garage. Brevvie allows residents to use items such as a vacuum cleaner, folding chairs, or poker set from a stocked kiosk and return them when they are done using the item. This allows residents the value to experience the products without having to store them, or pay full price for something that is used only weekly.
Renting fees range from $3.99 to $16.99. Consumers also have the option to purchase previously loved items at 75% off retail value.
Smarter consumption is the goal Brevvie set out to accomplish. Less products consumed equals less items in landfills over time. “We want to do our part to change the mindset of future generations by enabling smarter consumption through reducing waste, using only long lasting high quality goods, and only paying for what you use. Residents in close proximity can share and rent similar items of need, conveniently, and achieve this.” said Kristine Everly, Co-Founder of Brevvie.
The way it works is simple. When a resident wants to use a product such as a Yeti Cooler, he or she secures the rental on their mobile device. A code is sent to the resident and when they reach the kiosk, a door opens with their cooler inside. The recipient is then notified by text and/or email with a passcode to return the product to the appropriate locker door.
“Our convenient rental kiosks will soon be available at beaches and student housing providing consumers a smarter way to experience life. Products will include items such as coolers, pop up tents, sports packages and tools,” said Kayden Smith, VP of Brevvie. “Educating consumers to buy less, waste less, and experience more is our top priority.”